Craig Hepburn
Head of Digital



About Craig
Craig is currently leading the Web3 strategy across UEFA with the ambition to better understand the strategic opportunities for European football in all areas such as NFTs, Metaverse, Blockchain, Fan Tokens and Crypto.

A senior marketing executive with over 20 years of digital marketing, eCommerce, OTT, lead generation and technology development across both B2C and B2B, Craig has an extensive and deep knowledge in developing and executing digital transformation and marketing engagement strategies that have a proven record in improving business performance. 

Craig was voted as one of the UK’s rising stars in the digital marketing sector by Revolution Magazine and the co-author of The Future of Now, a future thinking book on how technology and marketing has disrupted legacy business models.

About UEFA – Union of European Football Associations
UEFA consists of 55 national football associations of Europe, and runs national and club competitions including the UEFA European Championship, UEFA Nations League, UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, and UEFA Super Cup, and also controls the prize money, regulations, as well as media rights to those competitions.