IMMA is a cross-industry alliance set up to advance knowledge about the metaverse and specifically to show organizations, brands, agencies and creators how to better engage with audiences using new and upcoming immersive technologies. Initial aims:
Knowledge Sharing
Expertise Building
Academic Research
Social Impact & Funding
Knowledge Sharing
To create a knowledge sharing network where people from different industries can learn from each other, share best practices and compare challenges, and identify use cases and applications for their own organization featuring the latest immersive technologies, also through world-class events organized by IMMA.
Expertise Building
Fundamental for an efficient flow of knowledge sharing and expertise building, Expertise Panels are industrial peer-groups consisting of business executives looking to embrace emerging technologies to improve the digital strategy of their respective organizations from a commercial, communications and marketing perspective.
Academic Research
To develop a platform that allows academic and knowledge institutes international research collaboration, joint funding opportunities, and a better alignment with industries.
Please have a look at our Academic webinar series running from January – November 2023.
Social Impact & Funding
To explore and highlight how new immersive technologies can be used for lasting positive social impact.
In addition, to develop an inclusive platform that provides funding opportunities for technology start-ups and digital projects.
In collaboration with:
Satya Nadelia, CEO of Microsoft via LinkedIn.
"The metaverse is here, and it’s not only transforming how we see the world but how we participate in it — from the factory floor to the meeting room.”