Academic Research Seminar Series

A Seminar Series on The Digital Future for Business & Society: Emerging Perspectives on the Metaverse

Hosted Jointly by

Professor Yogesh K. Dwivedi and Dr Laurie Hughes
Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, UK

and

Professor Ramakrishnan Raman
Symbiosis Institute of Business Management Pune, India
(Constituent of Symbiosis International (Deemed University), India)

Supported by: Digital Marketing and Analytics SIG – Academy of Marketing; Grenoble IAE-Graduate School of Management – a Grenoble INP school of the University of Grenoble Alpes; The e-Business and e-Government SIG – British Academy of Management; and The UK Academy for Information Systems (UKAIS).

About this seminar series

Emerging technologies such as Artificial Intelligence (AI), blockchain, Internet of Things (IoT), and the metaverse, undoubtedly offer transformative potential for the augmentation and potential replacement of human performed tasks and activities within a wide range of industrial, intellectual, and social applications. The pace of change for this new AI technological age is staggering, with new breakthroughs in algorithmic machine learning and autonomous decision-making, coupled with developments related to blockchain, IoT and the metaverse, are engendering new opportunities for continued innovation. The impact and widespread adoption of these technologies is likely to be transformational within sectors ranging from agriculture, finance, healthcare, manufacturing, retail, supply chain, logistics and utilities.

The metaverse has the potential to extend the capabilities and constraints of the physical world using augmented and virtual reality technologies, allowing users to seamlessly interact within real and simulated environments (Dwivedi et al., 2022ab). Although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale – one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people (Dwivedi et al., 2022ab).

The seminar series on “The Digital Future for Business & Society: Emerging Perspectives on the Metaverse” will present various perspectives from a number of leading expert speakers to highlight the opportunities and challenges posed by the rapid emergence of the metaverse. The seminar series will offer a timely and thought-provoking insight to the metaverse, its impact on the future of business, management and societal factors impacted by the growth, direction and widespread adoption of this new immersive technology.

Please join the IMMA Network to access all online events at no cost.