A Seminar Series on The Digital Future for Business & Society: Emerging Perspectives on the Metaverse

Hosted Jointly by

Professor Yogesh K. Dwivedi and Dr Laurie Hughes
Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, UK


Professor Ramakrishnan Raman
Symbiosis Institute of Business Management Pune, India
(Constituent of Symbiosis International (Deemed University), India)

Supported by: Digital Marketing and Analytics SIG – Academy of Marketing; Grenoble IAE-Graduate School of Management – a Grenoble INP school of the University of Grenoble Alpes; The e-Business and e-Government SIG – British Academy of Management; and The UK Academy for Information Systems (UKAIS).

About this seminar series

Emerging technologies such as Artificial Intelligence (AI), blockchain, Internet of Things (IoT), and the metaverse, undoubtedly offer transformative potential for the augmentation and potential replacement of human performed tasks and activities within a wide range of industrial, intellectual, and social applications. The pace of change for this new AI technological age is staggering, with new breakthroughs in algorithmic machine learning and autonomous decision-making, coupled with developments related to blockchain, IoT and the metaverse, are engendering new opportunities for continued innovation. The impact and widespread adoption of these technologies is likely to be transformational within sectors ranging from agriculture, finance, healthcare, manufacturing, retail, supply chain, logistics and utilities.

The metaverse has the potential to extend the capabilities and constraints of the physical world using augmented and virtual reality technologies, allowing users to seamlessly interact within real and simulated environments (Dwivedi et al., 2022ab). Although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale – one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people (Dwivedi et al., 2022ab).

The seminar series on “The Digital Future for Business & Society: Emerging Perspectives on the Metaverse” will present various perspectives from a number of leading expert speakers to highlight the opportunities and challenges posed by the rapid emergence of the metaverse. The seminar series will offer a timely and thought-provoking insight to the metaverse, its impact on the future of business, management and societal factors impacted by the growth, direction and widespread adoption of this new immersive technology.

Please join the IMMA Network to access all online events at no cost.

January 18, 2023
3pm CET
Registration closed. Over 200 attendees
Recording available here

Surfing the Internet and Diving in the Metaverse: A Status Quo Analysis”

Professor Philipp Rauschnabel
Universität der Bundeswehr München, Germany


February 15, 2023
2pm CET
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“Engaging users in the metaverse. Applications in different industries

Professor Carlos Flavian
University of Zaragoza, Spain


March 15, 2023
2pm CET
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“Metaverse – let’s make sure that we do not forget about the human aspects

Professor Anders Gustafsson and Mr Jared Offei Lartey
BI Norwegian Business School, Norway


March 22, 2023
2pm CET
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“Metaverse and Tourism Marketing

Professor Dimitrios Buhalis
Bournemouth University, UK


April 26, 2023
2pm CET
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“Unlocking the metaverse in manufacturing and operations management

Professor Samuel Fosso Wamba
Toulouse Business School, France

Dr Maciel M. Queiroz

Professor Anuragini Shirish
Institut Mines-Télécom Business School, France


May 17, 2023
2pm CET
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“Pollution-reducing and pollution-generating effects of the metaverse

Professor Nir Kshetri
University of North Carolina-Greensboro, USA


June 21, 2023
2pm CET
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“Metaverse retail: Opportunities and challenges

Professor Savvas Papagiannidis
Newcastle University, UK


July 12, 2023
2pm CET
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“The Individual and its Property in the Virtuality – Legal Aspects of Virtual and Augmented Reality?

Univ.-Prof. Dr. jur. Stefan Koos
Universität der Bundeswehr München, Germany


August 2, 2023
2pm CET
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“Opportunities and Challenges of Metaverse in Marketing

Professor Varsha Jain
MICA, India


September 13, 2023
2pm CET
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“Advertising and Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice

Dr Emmanuel Mogaji
University of Greenwich, UK


September 20, 2023
2pm CET
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“Metaverse and Advertising: A Symbiotic Relationship

Professor Jooyoung Kim
Director, Cox International Center and University of Georgia, USA


October 18, 2023
2pm CET
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“The Business Value of Metaverses

Dr Ariana Polyviou
University of Nicosia, Cyprus

Professor Ilias O. Pappas
University of Agder, Norway


November 8, 2023
2pm CET
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“Monetizing Metaverse: Opportunities and Way Forward

Professor Neeraj Pandey
National Institute of Industrial Engineering (NITIE), Mumbai, India