A Seminar Series on The Digital Future for Business & Society: Emerging Perspectives on the Metaverse
Hosted Jointly by
Professor Yogesh K. Dwivedi and Dr Laurie Hughes
Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, UK
and
Professor Ramakrishnan Raman
Symbiosis Institute of Business Management Pune, India
(Constituent of Symbiosis International (Deemed University), India)
Supported by: Digital Marketing and Analytics SIG – Academy of Marketing; Grenoble IAE-Graduate School of Management – a Grenoble INP school of the University of Grenoble Alpes; The e-Business and e-Government SIG – British Academy of Management; and The UK Academy for Information Systems (UKAIS).
About this seminar series
Emerging technologies such as Artificial Intelligence (AI), blockchain, Internet of Things (IoT), and the metaverse, undoubtedly offer transformative potential for the augmentation and potential replacement of human performed tasks and activities within a wide range of industrial, intellectual, and social applications. The pace of change for this new AI technological age is staggering, with new breakthroughs in algorithmic machine learning and autonomous decision-making, coupled with developments related to blockchain, IoT and the metaverse, are engendering new opportunities for continued innovation. The impact and widespread adoption of these technologies is likely to be transformational within sectors ranging from agriculture, finance, healthcare, manufacturing, retail, supply chain, logistics and utilities.
The metaverse has the potential to extend the capabilities and constraints of the physical world using augmented and virtual reality technologies, allowing users to seamlessly interact within real and simulated environments (Dwivedi et al., 2022ab). Although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale – one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people (Dwivedi et al., 2022ab).
The seminar series on “The Digital Future for Business & Society: Emerging Perspectives on the Metaverse” will present various perspectives from a number of leading expert speakers to highlight the opportunities and challenges posed by the rapid emergence of the metaverse. The seminar series will offer a timely and thought-provoking insight to the metaverse, its impact on the future of business, management and societal factors impacted by the growth, direction and widespread adoption of this new immersive technology.
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January 18, 2023
3pm CET
Registration closed. Over 200 attendees
Recording available here
“Surfing the Internet and Diving in the Metaverse: A Status Quo Analysis”
Professor Philipp Rauschnabel
Universität der Bundeswehr München, Germany
February 15, 2023
2pm CET
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“Engaging users in the metaverse. Applications in different industries“
Professor Carlos Flavian
University of Zaragoza, Spain
March 15, 2023
2pm CET
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“Metaverse – let’s make sure that we do not forget about the human aspects“
Professor Anders Gustafsson and Mr Jared Offei Lartey
BI Norwegian Business School, Norway
March 22, 2023
2pm CET
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“Metaverse and Tourism Marketing“
Professor Dimitrios Buhalis
Bournemouth University, UK
April 26, 2023
2pm CET
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“Unlocking the metaverse in manufacturing and operations management“
Professor Samuel Fosso Wamba
Toulouse Business School, France
Dr Maciel M. Queiroz
FGV EAESP, Brazil
Professor Anuragini Shirish
Institut Mines-Télécom Business School, France
May 17, 2023
2pm CET
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“Pollution-reducing and pollution-generating effects of the metaverse“
Professor Nir Kshetri
University of North Carolina-Greensboro, USA
June 21, 2023
2pm CET
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“Metaverse retail: Opportunities and challenges“
Professor Savvas Papagiannidis
Newcastle University, UK
July 12, 2023
2pm CET
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“The Individual and its Property in the Virtuality – Legal Aspects of Virtual and Augmented Reality?“
Univ.-Prof. Dr. jur. Stefan Koos
Universität der Bundeswehr München, Germany
August 2, 2023
2pm CET
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“Opportunities and Challenges of Metaverse in Marketing“
Professor Varsha Jain
MICA, India
September 13, 2023
2pm CET
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“Advertising and Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice“
Dr Emmanuel Mogaji
University of Greenwich, UK
September 20, 2023
2pm CET
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“Metaverse and Advertising: A Symbiotic Relationship“
Professor Jooyoung Kim
Director, Cox International Center and University of Georgia, USA
October 18, 2023
2pm CET
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“The Business Value of Metaverses“
Dr Ariana Polyviou
University of Nicosia, Cyprus
Professor Ilias O. Pappas
University of Agder, Norway
November 8, 2023
2pm CET
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“Monetizing Metaverse: Opportunities and Way Forward“
Professor Neeraj Pandey
National Institute of Industrial Engineering (NITIE), Mumbai, India